Philanthropy from Manhattan and the Beltway to Hollywood and the Valley!
In the last few weeks of the Social Media Challenge, we’ve noticed a some what silent ‘competitor’ emerge in the ranks. At first glance, Gawker Media, whose properties include: Gawker, Deadspin, Kotaku, Jezebel, io9, Jalopnik, Gizmodo, and Lifehacker, doesn’t seem like the most ‘obvious’ contender as the most philanthropic of our participants. After all, it’s mainly known as an authority on political, tech, financial and celebrity gossip. Yet, in the last two weeks, the site has engaged an impressive number of its readers to help raise over $3,000 to support public schools across the country.
A number of the properties have mobilized their readers around classroom projects that speak to the site’s content. Jezebel, for example, has focused “on a few worthy projects that aim to promote self-confidence among young women through education.” Lifehacker, a site dedicated to DIY and life resources is promoting projects that incorporate technology and organization in the classroom, choosing projects like “Give Our Students the Organized Classroom they Need!” Finally, Deadspin, a site for sports-fanatics, chose to focus on classroom projects that promote physical activity. In an attempt to make light of a classroom’s request for basketballs, writer A.J. Daulerio noted “Basketballs are needed here. Spaldings, they say. They’re tired of shooting rotten melons into waste baskets.”
True to their game, Gawker Media is showing that there can be some “fun” in fundraising. With 13 projects left to fund in 11 days, please consider funding one today.
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Tomatoes!
Comment by TomatoFiend — Oct 21, 2009 @ 3:01pm