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Flash funding: the growing trend of large gifts that fund tons of crowdfunding campaigns at once

Do these big gifts signal a more equitable future for crowdfunding, since they take emotional connection out of the decision-making process?


“The first time it happened, DonorsChoose founder Charles Best was shocked. It was 2010, and a woman called his company saying that she was having a little bit of trouble making a donation to the site, a crowdfunding platform that helps teachers across the country fund classroom necessities and educational projects. Best called her back himself, “and I figured I would just be helping her troubleshoot a $10 donation,” he says,” but then a curious thing happened: She asked how many classroom projects there were from the state of California, and how much it would cost to fund them all.“

Read the full story on fastcompany.com

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